Collecting Vintage Plastic Aquariums
My career as a fishkeeper started when I was just a baby. It happened thanks to a plastic “aquarium”. Actually, it was an educational toy that my father secured to one of the sides of my crib, a leakproof pouch of transparent vinyl filled with water, iridescent nuggets, and live goldfish! Every now and then, my parents still recall how I instantly became hooked on that pouch of goldfish.
That’s why vintage aquariums and fishbowls made of plastic have always held a special meaning to me, and take up a constantly growing section of my collection.
Early models
Plastic aquariums made their debut in the United States in the late 1940s, becoming in a way the joining link between the toy world and the aquarium hobby. In addition to being colorful and lightweight, they had a modern design, all features that made them a perfect gift idea as well. Even though they were mostly just starter aquariums for goldfish and bettas, they undoubtedly had the merit of having introduced a plethora of children to our hobby.
The more iconic vintage plastic aquarium is doubtless the Aqua-Flair by Wil-Nes (New York, NY). Complete with an electric full hood, this angular tank was originally available in six colors, and complemented with a line of specially designed accessories. This was a long-lasting design, since it remained largely unchanged both when Wil-Nes merged with Metaframe and Gro-Well in 1961, adopting the Metaframe company name, and when in 1969 Metaframe was sold to Mattel, which introduced the “Living World” brand. Today, the Aquaman’s Supersea Aquarium made under license by Living World in 1974 is one of the most sought-after Aqua-Flair’s versions.
The original box of a later model of Aqua-Flaire manufactured by the Aquariums Incorporated company.
Quirky fishbowls
Speaking of plastic fishbowls, it’s almost mandatory to mention the quirky Aqua-Loop in its tabletop and wall versions. This novelty was a brainchild of the goldfish farmer Earl A. Rice, who filed three patents between 1950 and 1953 for this hollow handle fish globe design. Before being an inventor, Rice was a seasoned goldfish expert. He, in fact, got his start growing goldfish in the early 1900s, and from 1923 to 1958 he managed Mt. Parnell Fisheries, his own company in Mercersburg (Franklin County, PA).
These weird fishbowls were manufactured by the well-known company Nosco Plastics (Erie, PA), and distributed from 1949 by both the latter and Mt. Parnell Fisheries. The Aqua-Loop creatively dusted off the concept of a swim-through/cross-over fish bridge which fascinated American inventors since the 1920s, and that would later be seen in other plastic aquarium designs like the Fishville Super-quarium launched in 1975 by Vistron Corporation (Florence, MA).
An interesting acrylic aquarium concept from the 1970s. Ad from the October 1974 edition of Pet Dealer. MOAPH’s archive.
A corral for…seahorses
Thermoplastics and injection molding technologies made it possible to manufacture very small aquariums as well, like the “aqua-rama tank” which was inside the box of Instant Fish, a novelty launched by the toy manufacturer Wham-O (San Gabriel, CA) in 1962. The two competing products of Instant Fish, Kwikee Fish and Fish in a Flash, also included a small plastic tank.
Towards the end of the 1960s, another “educational” toy involving live fish hit the American market, but this time the bar was raised as the product had to do with… seahorses. Like the aforementioned Fish in a Flash, however, the Sea Horse Corral by Uncle Milton (Hollywood, CA) had limited success primarily because it did not include ready-to-hatch eggs of aquatic animals. In order to get live, “frisky sea horses” at home, one had to mail in a “stock certificate” and patiently wait. In addition to that, the mortality rate of seahorses during transport or after being introduced into the aquarium – which was completely lacking in accessories – was too high.
Crazy 1990s!
Some of the most successful plastic aquariums usually came from licensing agreements among aquarium manufacturers and the industries of movies, cartoons, and comics. I already mentioned Aquaman, but if we move from the 1990s onward, several examples really start to add up: Garfield, The Little Mermaid, Teenage Mutant Ninja Turtles, The Flintstones, Spongebob, Star Wars, and so on. Over the past few years, the value of some of these colorful themed aquariums has skyrocketed. The most striking example is certainly the R2-D2 Fish Tank launched in 2008 by Planet Pets (New York, NY), which is definitely one of my favorites although it can’t be considered vintage yet.
Does a Holy Grail exist in the world of vintage plastic aquariums? Absolutely, even though it is not a mass-produced tank like the ones we have talked about so far. It is the 300 gallon elephant-shaped aquarium made in the early 1990s by the American artist Tom Wise, who spent three years carving it out of a 6-by-7 foot block of blue glowing lucite (an acrylic-based plastic). In 1994, this bulky masterpiece was offered for sale in the Christmas catalog of the luxury chain Neiman Marcus at the crazy price of $120,000! Wise even made molds out of it, just in case more than a single order had come in!










































