Steve Feinberg
My Life in the Pet Industry – Part 5
Pet Supermarket was entering new markets. Using the psychographic data that told us what our customer profile looked like, we were able to pinpoint our marketing efforts to consumers who ...
My Life in the Pet Industry – Part 4
It was 1985. There were still 10 Pet Circus stores. They were small, full-line pet shops focused on live pets. We had just opened our first Pet Supermarket in Hollywood, ...
My Life in the Pet Industry – Part 3
We had seven Pet Circus stores. Rolf C Hagen had agreed to sell to us as a direct account. Hagen was a company that offered lots of goods in almost ...
My Life in the Pet Industry – Part 2
I moved to Hollywood, Florida in late 1975. I immediately put in an application for employment with Docktor Pet Center located at the Hollywood Fashion Center. A few weeks went ...
My Life in the Pet Industry – Part 1
My name is Steve Feinberg. I spent 45 years working in the pet industry. It never really felt like work. My involvement with pets started when I was 10 years ...